Not necessarily. Agribusiness is a great way to diversify your farm’s income, but bringing these new activities onto your farm also brings new risks. As a result, your liability increases and requires additional coverage. And the list of what qualifies as agritourism may be surprising—check our list of agritourism activities for examples. Note that some activities qualify as agritourism even if you offer them to the general public for free.

Your agribusiness insurance policy is designed to protect your day-to-day business activities but it may not be enough to cover outside events. Doing business at farmers markets, county fairs and festivals, or renting out your property for an event may require you to purchase coverage for your agribusiness activities. If your farm has always been a part of outside events and festivals, you may already have enough coverage. If you recently decided to start bringing your products or animals to events or if it has just been awhile since you’ve checked your policy, simply talk to your agent.

As more and more consumers look for fresh, locally grown products and new social experiences, agritourism offers a win-win for the public and for farmers looking to diversify their income. We understand that these new ventures are just as varied as Virginia’s farms. We can offer tailored coverage specific to your operation, seasonal activities, off-site activities, and more. Make sure you’re fully protected without paying for unnecessary coverage—talk to your agent for a customized coverage plan.